Author: Shannon

A Little Paint, A Lot of Heart: My First Art Release

A Little Paint, A Lot of Heart: My First Art Release

The last few months have been rough. There’s no other way to put it. Since being laid off from my job, I’ve been navigating the uncertainty that comes with job searching, trying to stay positive while also dealing with the stress of not knowing what [Read more…]

How to Evaluate Your Media Relations ROI: Measuring What Matters

How to Evaluate Your Media Relations ROI: Measuring What Matters

Compared to digital advertising, media relations presents a unique challenge when it comes to measuring return on investment (ROI). In paid media campaigns, metrics like click-through rates, impressions, and conversion data provide clear insights into performance. But earned media—news articles, interviews, and press coverage—doesn’t come [Read more…]

9 Effective Ways to Use AI in SaaS Marketing

9 Effective Ways to Use AI in SaaS Marketing

Recently, I completed a series of certification classes on Generative AI (Artificial Intelligence) in Marketing through the University of Virginia. As a consumer, I continue to be a little unnerved by the rapidly evolving AI tools and data collection being used to sell products. But [Read more…]

7 Unique Marketing Challenges in Higher Education

7 Unique Marketing Challenges in Higher Education

Higher education is a booming business, generating significant revenue and experiencing rapid growth, yet it comes with its own unique set of marketing challenges. In 2020–2021, total revenues at degree-granting postsecondary institutions in the United States were $993 billion, marking a growth of 33% over [Read more…]