Recently, I completed a series of certification classes on Generative AI (Artificial Intelligence) in Marketing through the University of Virginia. As a consumer, I continue to be a little unnerved by the rapidly evolving AI tools and data collection being used to sell products. But [Read more…]

Higher education is a booming business, generating significant revenue and experiencing rapid growth, yet it comes with its own unique set of marketing challenges. In 2020–2021, total revenues at degree-granting postsecondary institutions in the United States were $993 billion, marking a growth of 33% over [Read more…]

The new year is the perfect time for a refresh—whether it’s your fitness goals, your playlists, or your marketing strategy. In 2025, staying ahead means being willing to let go of the outdated and leaning into the innovative. Just like AI tools and platforms have [Read more…]

This is the conclusion of a two-part series on how to effectively segment your target audience in order to increase the efficiency and ROI of your marketing and business development team. Read Part 1 here. Once you’ve identified your high-potential companies, the real work begins: [Read more…]