This is Part 1 in a two-part series on how to effectively segment your target audience in order to increase the efficiency and ROI of your marketing and business development team. Read Part 2 here. Trying to market your product or service to too many [Read more…]

Giving Tuesday is just around the corner, and there’s still time to make the most of one of the biggest fundraising opportunities of the year! With a strategic approach and the right tools, your nonprofit can inspire supporters, drive donations, and build lasting connections. To [Read more…]

As we head into 2025, the marketing landscape is evolving faster than ever. New technologies, shifting consumer expectations, and an increased focus on authenticity are rewriting the rules. While innovation is exciting, it’s easy to fall into common pitfalls that can derail even the best-laid [Read more…]

In the midst of a desperate half-run through the soft sand and dark forest, a red-bulbed flashlight clutched in one trembling hand and my dog’s leash gripped tight in the other, I saw what was sure to be the next day’s headlines flash before my [Read more…]