The new year is the perfect time for a refresh—whether it’s your fitness goals, your playlists, or your marketing strategy. In 2025, staying ahead means being willing to let go of the outdated and leaning into the innovative. Just like AI tools and platforms have [Read more…]

This is the conclusion of a two-part series on how to effectively segment your target audience in order to increase the efficiency and ROI of your marketing and business development team. Read Part 1 here. Once you’ve identified your high-potential companies, the real work begins: [Read more…]

This is Part 1 in a two-part series on how to effectively segment your target audience in order to increase the efficiency and ROI of your marketing and business development team. Read Part 2 here. Trying to market your product or service to too many [Read more…]

Giving Tuesday is just around the corner, and there’s still time to make the most of one of the biggest fundraising opportunities of the year! With a strategic approach and the right tools, your nonprofit can inspire supporters, drive donations, and build lasting connections. To [Read more…]