Branding is more than just a logo or color palette—it’s about connection. People don’t just buy products or support organizations; they invest in stories that resonate with them on a personal level. That’s why storytelling is one of the most powerful tools in branding. It [Read more…]

The last few months have been rough. There’s no other way to put it. Since being laid off from my job, I’ve been navigating the uncertainty that comes with job searching, trying to stay positive while also dealing with the stress of not knowing what [Read more…]

Compared to digital advertising, media relations presents a unique challenge when it comes to measuring return on investment (ROI). In paid media campaigns, metrics like click-through rates, impressions, and conversion data provide clear insights into performance. But earned media—news articles, interviews, and press coverage—doesn’t come [Read more…]

Recently, I completed a series of certification classes on Generative AI (Artificial Intelligence) in Marketing through the University of Virginia. As a consumer, I continue to be a little unnerved by the rapidly evolving AI tools and data collection being used to sell products. But [Read more…]