Author, Artist & Professional Marketer
Branding is more than just a logo or color palette—it’s about connection. People don’t just buy products or support organizations; they invest in stories that resonate with them on a personal level. That’s why storytelling is one of the most powerful tools in branding. It [Read more…]
Compared to digital advertising, media relations presents a unique challenge when it comes to measuring return on investment (ROI). In paid media campaigns, metrics like click-through rates, impressions, and conversion data provide clear insights into performance. But earned media—news articles, interviews, and press coverage—doesn’t come [Read more…]
Recently, I completed a series of certification classes on Generative AI (Artificial Intelligence) in Marketing through the University of Virginia. As a consumer, I continue to be a little unnerved by the rapidly evolving AI tools and data collection being used to sell products. But [Read more…]
Higher education is a booming business, generating significant revenue and experiencing rapid growth, yet it comes with its own unique set of marketing challenges. In 2020–2021, total revenues at degree-granting postsecondary institutions in the United States were $993 billion, marking a growth of 33% over [Read more…]