Branding is more than just a logo or color palette—it’s about connection. People don’t just buy products or support organizations; they invest in stories that resonate with them on a personal level. That’s why storytelling is one of the most powerful tools in branding. It [Read more…]

Life now is not what it was a month ago. As we continue to trudge our way through the uncharted waters of COVID-19, I feel helpless. I’m not a nurse or essential employee, I can’t make ventilators or PPE, and I certainly have no power [Read more…]