This is the conclusion of a two-part series on how to effectively segment your target audience in order to increase the efficiency and ROI of your marketing and business development team. Read Part 1 here. Once you’ve identified your high-potential companies, the real work begins: [Read more…]

This is Part 1 in a two-part series on how to effectively segment your target audience in order to increase the efficiency and ROI of your marketing and business development team. Read Part 2 here. Trying to market your product or service to too many [Read more…]