I am a results-driven marketing leader with extensive experience in driving business growth, managing cross-functional teams, and optimizing integrated marketing strategies to support brand development and consumer engagement.
In my past roles as VP of Strategic Development at Automation Intelligence and Director of Marketing for Haskell, I built data-driven campaigns, cultivated compelling marketing content, and created innovative digital strategies that accelerated revenue growth — in the case of Haskell, I helped grow the Consumer & Packaged Goods sector from $403M in 2017 to over $1B by 2021.
I also excel in team leadership, particularly diverse, multi-functional remote teams. During my time at Haskell, I managed a team of 12 across three countries and achieved consistent Gallup engagement scores among the top 10% of nationwide industry leading corporations.
Outside of work life, I’m a Colorado transplant who can’t stop hanging out at Red Rocks, taking photos of Rocky Mountain sunsets, and exploring new trails with incredible views. I’m also an author, artist, and musician who loves to travel, cheer on my favorite sports teams, and cultivate my growing whiskey collection.
Quick Links
A broad skill set across all facets of marketing and communications
Market Research & Data-Driven Strategic Planning
I believe all successful marketing begins with data. My specialty is researching target markets, identifying potential client accounts with the highest potential for ROI (based on data including capex budgets, growth plans, existing relationships with competitors, etc.), and developing an overarching marketing and business development strategy to reach individuals at the C-suite, VP, and Director levels within those accounts. Download a targeted one-pager I created for food & beverage accounts.
Omnichannel Digital Campaign Planning & Execution
I excel at developing and executing successful omnichannel digital campaigns that drive engagement, conversion, and growth. From geofencing campaigns targeted around major industry events to strategic digital positioning on social networks and search engines, I can maximize any advertising budget to generate and convert valuable leads.
Written, Visual, Video, and Web Content Creation
As an experienced writer and graphic artist, I am skilled in creating compelling content from technical pieces from industry publications to cohesive website and social media content. I’m especially adept at distilling complex concepts into digestible infographics and verbal summaries.
- Read So You Want to Build a Distillery an industry article I wrote for Artisan Spirit Magazine.
- Download Virtual Commissioning Playbook I created as a lead generation tool for Automation Intelligence
- Visit the Automation Intelligence website I created, including the design, editorial content, video content, and more.
- Watch this series of Veterans Day videos I created for Allegiance Ranch & Equine Rescue
- Explore a copy of the membership magazine I wrote, designed, and edited for the St. Augustine Lighthouse & Maritime Museum
- Read press releases I wrote for FSU including the ACC Track & Field Championship and Women’s Tennis No. 12 Ranking
- Discover more examples of my freelance writing work.
Recent Blog Posts
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Love It or Leave It: 2025 Marketing Strategy EditionThe new year is the perfect time for a refresh—whether it’s your fitness goals, your playlists, or your marketing strategy. In 2025, staying ahead means being willing to let go of the outdated and leaning into the innovative. Just like AI tools and platforms have reshaped how we work, they’re reshaping how we connect with audiences, leaving no room for one-size-fits-all approaches or vanity metrics. [ Read more… ] |
Trying to market your product or service to too many people can quickly overwhelm your team and drain resources with little return. [ Read more…] |
Once you’ve identified your high-potential companies, the real work begins: connecting with the decision-makers. [ Read more…] |
While innovation is exciting, it’s easy to fall into common pitfalls. Avoid these five marketing mistakes to stay ahead of the curve and maximize your ROI. [ Read more…] |
Giving Tuesday is just around the corner, and there’s still time to make the most of one of the biggest fundraising opportunities of the year! [ Read more…] |