Résumé & Portfolio for Shannon L. O’Neil

I am a results-driven marketing leader with extensive experience in driving business growth, managing cross-functional teams, and optimizing integrated marketing strategies to support brand development and consumer engagement.

In my past roles as VP of Strategic Development at Automation Intelligence and Director of Marketing for Haskell, I built data-driven campaigns, cultivated compelling marketing content, and created innovative digital strategies that accelerated revenue growth — in the case of Haskell, I helped grow the Consumer & Packaged Goods sector from $403M in 2017 to over $1B by 2021.

I also excel in team leadership, particularly diverse, multi-functional remote teams. During my time at Haskell, I managed a team of 12 across three countries and achieved consistent Gallup engagement scores among the top 10% of nationwide industry leading corporations.

Outside of work life, I’m a Colorado transplant who can’t stop hanging out at Red Rocks, taking photos of Rocky Mountain sunsets, and exploring new trails with incredible views. I’m also an author, artist, and musician who loves to travel, cheer on my favorite sports teams, and cultivate my growing whiskey collection.

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Feature Writing: First Coast Magazine

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Although award-winning author Marjorie Kinnan Rawlings is known for her Florida residence in Cross Creek, she also had a beach house in my hometown, St. Augustine. It was my honor to write about Rawlings' Literary Legacy in the Dunes for First Coast Magazine.

A broad skill set across all facets of marketing and communications

Market Research & Data-Driven Strategic Planning

I believe all successful marketing begins with data. My specialty is researching target markets, identifying potential client accounts with the highest potential for ROI (based on data including capex budgets, growth plans, existing relationships with competitors, etc.), and developing an overarching marketing and business development strategy to reach individuals at the C-suite, VP, and Director levels within those accounts. Download a targeted one-pager I created for food & beverage accounts.

Omnichannel Digital Campaign Planning & Execution

I excel at developing and executing successful omnichannel digital campaigns that drive engagement, conversion, and growth. From geofencing campaigns targeted around major industry events to strategic digital positioning on social networks and search engines, I can maximize any advertising budget to generate and convert valuable leads.

Written, Visual, Video, and Web Content Creation

As an experienced writer and graphic artist, I am skilled in creating compelling content from technical pieces from industry publications to cohesive website and social media content. I’m especially adept at distilling complex concepts into digestible infographics and verbal summaries.